| The Benefits
The benefits of choosing predictive dialing over manual dialing
are enormous. There is no question that a predictive dialer
pays for itself within a matter of months.
A. Call Efficiency per Agent
| |
Manual
Dialing |
TimeSaver
Dialing |
| Average Talk Time / Hr |
12 mins
|
40 mins
|
| Average Calls Handled
/ Hr |
100 |
120 |
| Average Calls Connected |
32 |
110 |
| Frustration Factor |
10 |
2 |
Obviously, the efficiency benefit of predictive dialing is
clear from the chart above. The fact is simple: the more prospects
an agent speaks to, the more results he will see. Predictive
dialing produces, on average three times the results of manual
dialing.
B. Agent Retention Rate and Morale
PEC's Predictive Dialer, besides making calling more efficient,
makes calling less tedious. Telemarketing has the lowest retention
rate out of any job in the nation. An average telemarketer
will work six hours before he quits. Using the Predictive
Dialer and reducing the tediousness of telemarketing will
greatly increase your agent retention rate as well as agent
productivity. Also, by seeing his own results, an agent's
morale will increase dramatically, which will only add to
his efficiency.
C. Profitability
Clearly, efficiency and agent morale and retention lead to
one thing: profit. The following chart gives you an idea of
how much a predictive dialer can increase profits by.
| |
Manual
Dialing |
TimeSaver
Dialing |
| Average Sale $ / Lead |
$22 |
$22 |
| Number of Agents |
16 |
16 |
| Total Connected Calls |
512 |
1600 |
| Connected Calls / Lead |
60 |
60 |
| Total Number of Leads |
Approx.
8 |
Approx
26 |
| Total Sales / Hr |
$176 |
$572 |
| Cost of Agents @ $8/Hr |
$128 |
$128 |
| Total Profit / Hr |
$48 |
$454 |
Revenues have increased over three times, and profit has
increased almost ten times. The fact is simple: if you talk
to more people, you will get more leads.
|